Steve Jobs still has what it takes to sell Apple - even to battered-down Wall Street

For the accomplished anniversary or so, there’s been a lot of babble about the accompaniment of the abridgement and what array of appulse it ability accept on companies during the anniversary quarter. Apple, like abounding others, is walking dark into the storm, ambiguous of what’s ahead. So, to accomplish abiding that investors don’t alpha accepting too afraid about the angle for Apple, the aggregation alleged in the big guy - Mr. Jobs himself - to get on the band with analysts during the company’s annual balance alarm and acknowledgment the questions that are belief abundant on their minds.

But first, afore the questions, Jobs took a few account to go over the numbers - no, not those numbers. The added numbers:

* Macs and iPods abide to be big sellers. The aggregation awash 11 actor iPods and maintained a bazaar allotment advance of added than 70 percent for carriageable music players. Added than 2.6 actor Macs were awash in the quarter. The iTunes music abundance has added than 65 actor accounts and a archive of added than 8.5 actor titles. The iPhone App Abundance will see its 200 millionth download today (if it hasn’t happened already).

* And speaking of the iPhone, the sales accept been so astounding that the iPhone now accounts for about 39 percent of the absolute business - in just 15 months. Oh, and as for that ambition of 10 actor iPhones by the end of the year - it’s already been met. In actuality - if you calculation by acquirement - Apple has become the third better adaptable buzz supplier in the world.
*Oh, and one endure affair afore the questions begin: Apple is sitting on $25 billion in the coffer and has no debt. That leaves Apple in a position to advance in the way it did during the endure downturn. After all, companies even with banknote in a abatement are presented with opportunities that added companies don’t get.
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Hmmmm. (Long abeyance actuality to reflect on that endure book and what it ability absolutely mean.)

So, with all of that out of the way, Jobs opened the band to questions. The affair is, Jobs apparently could accept fabricated his account and afraid up the buzz afterwards demography a individual question. By the time he was done recapping the quarter, shares of Apple - which had alone about 7 percent on the day - were aback on the advance in after-hours trading, branch for a assemblage that would eventually advanced the banal amount up added than 13 percent.

Jon Fortt - a above aide of abundance at the San Jose Mercury News and now a announcer with Fortune - said in his own blog announcement bygone that the endure time he remembered Jobs on the band for an balance alarm was eight years ago if Apple absent its numbers, a assurance that the dot-com apprehension was about to bang down on Silicon Valley. But if you’re cerebration that the adornment by Jobs was a assurance that addition tech blast is on the horizon, anticipate again. Sure, things are economically arduous these days, but Fortt, who has been afterward Apple for apparently abutting to a decade now, says things today aren’t the aforementioned as they were aback then:

Aback again Apple was a button computer maker with a brackish market, big-ticket products, and no accessible affairs for growth. The iPod and iPhone weren’t built-in yet. The aggregation didn’t accept a lot of cash. Fast advanced to 2008 and Apple’s Mac sales are growing faster than its rivals, its iPods aphorism the MP3 amateur bazaar and the iPhone is on a tear.

Does this beggarly that Apple will be allowed to the bread-and-butter downturns and that Apple will accept a ablaze and agleam anniversary division with almanac iPod, Mac and iPhone sales? Hardly. Even Jobs himself admits that he’s no economist and that he reads the aforementioned newspapers we’re all account to get the latest acumen into the bread-and-butter forecasts. Still, for the moment, he was able to calm the fretfulness of Wall Street and admonish them that Apple is buried on a solid foundation of popular, high-quality articles and casework that abide to see advance and blast annal division afterwards quarter. The abridgement may accurately the aggregation about a bit over the next few abode but, blow assured, Apple will still be continuing if the storm has passed.